Tuesday, May 24, 2011

Being green: thinking about product and production

Amongst all companies there is a growing awareness that taking account of the environment is important for business. Being green aware is good for the planet, the bottom line and can give a competitive edge.

We live in Denmark and quite rightly many Danes are proud of the wind energy sector and Denmark’s role in it. According to the Climate Consortium Denmark, Denmark is a specialist in producing offshore wind turbines. They claim that Denmark produces, “More than 90% of all offshore wind turbines worldwide” and “almost half the world’s wind turbines.” That’s a lot of turbines! And this is a growing market, growing at about 30% a year. This is an industry that in Denmark alone employs 25,000 people in about 350 companies.

But is it enough to simply produce things for the green economy?