Creativity is a big buzzword in business these days - everyone's talking about it, but it seems to mean a variety of things - innovation, adaptability, flexibility. For some it conjures images of companies with trampolines in their board room and a quote from the ridiculously young CEO, saying, “jumping on the trampoline helps to get the creative juices going and keeps meetings short!” For others it refers only to creative professionals and the creative industry. Of course, creativity at work can be those things but it is also much more than that. It is about the everyday ways in which problems are solved, thinking differently occurs, and real people do their jobs.
We sat down recently with Richard Lightbody, who is the Communications Coordinator at Maersk Training in Svendborg.
We sat down recently with Richard Lightbody, who is the Communications Coordinator at Maersk Training in Svendborg.
