Brand reputation and hiring habits

Real tweet!

In all our years working and consulting, we have noticed a wide spread habit regarding hiring. We call it a habit because in our research and reading, we can find no mention of this as a best practice or in any way a recommended way of doing business. It seems to be just an ingrained, taken for granted way of hiring. And we'd like to challenge it.

The habit boils down to essentially the treatment of applicants for jobs. Ages ago before the wonderful invention of email, some companies decided not to send out "acknowledgement of application" or "thanks but no thanks" letters as a cost saving measure. Since the invention of email and the ubiquitous use of online and email applications, there is absolutely no reason not to send these little notes out. Yet many business still do not and it simply is not a good idea.

The application process is a chance for business to build a network and good-will. A fanbase, if you will. It is also an opportunity to make some enemies. These days applicants share their application experience through Facebook, Twitter and other social media. If they have had a good experience, ie the online form worked smoothly, or an email was sent to acknowledge receipt of application, or a nice "thanks but no thanks" email was sent, then they will feel good about the company and most likely share those good vibes with others. On the other hand, if they feel that their application disappeared into the ether and they received no receipt or thanks for applying note, then they are going to share their disappointment or their anger.

The politics of the out-of-office reply

Summer... ah the time of holidays and out-of-office replies to email. These automated messages are about communication - externally and internally. Yet, like so much in the workplace, there is a surprising amount of politics involved in the out-of-office/vacation reply for email and voice mail.

We believe it is both good etiquette and good business sense to let people know if you are away. In an international world, businesses cannot assume that there is shared knowledge about holiday timings, such as duration and length. International contacts may not know that, for example, July is the preferred holiday month and three weeks the usual length of break. Similarly, in our short attention span world, contacts may not be willing to wait three weeks if they haven't received alternative contact details. Managing those external communications includes setting up good out-of-office replies.